GEO OPTIMIZATION 
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Get Found by AI, Not Just Search Engines
Your customers are asking ChatGPT, Perplexity, and Google AI for recommendations. Is your brand showing up in the answers?
Book Call With Gerrit 
Your customers are asking ChatGPT, Perplexity, and Google AI for recommendations. Is your brand showing up in the answers?
Book Call With Gerrit The way people find information is fundamentally changing. Instead of browsing 10 blue links, users ask AI engines a question and get a direct answer, often with specific brand recommendations. If your brand is not part of those answers, you are invisible to a growing segment of your audience.
Studies show that AI-powered search is growing at 60%+ year-over-year. By 2027, Gartner predicts traditional search volumes will drop by 25%. Generative Engine Optimization (GEO) is the discipline of ensuring your brand remains visible in this new landscape.
60%+
YoY growth in AI search usage
25%
predicted drop in traditional search by 2027
User asks ChatGPT:
"What are the best GDPR-compliant AI solutions for European businesses?"
AI response includes:
SEO and GEO are complementary but distinct disciplines. Understanding the differences is key to a complete visibility strategy.
| Aspect | Traditional SEO | GEO |
|---|---|---|
| Goal | Rank in search result pages | Get cited in AI-generated answers |
| User behaviour | User clicks through to your website | User gets answer directly, with your brand mentioned |
| Ranking factors | Backlinks, keywords, page speed | Entity authority, structured data, citation signals |
| Content format | Optimized for keywords and readability | Optimized for AI extraction and entity recognition |
| Measurement | Rankings, clicks, impressions | AI mentions, citation frequency, answer presence |
We analyse how your brand currently appears in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and other engines. You get a baseline report showing where you are visible, where competitors appear, and where opportunities exist.
Deliverables:
We restructure and enhance your content to be preferred by AI answer engines. This includes adding structured data, optimizing for entity recognition, creating authoritative topical content, and building the citation signals that AI models use to determine trustworthiness.
Deliverables:
GEO is not a one-time project. AI engines update constantly. We continuously monitor your brand's visibility, track ranking changes, and adapt your strategy. Monthly reports show progress and identify new optimization opportunities.
Deliverables:
Our proprietary GEO monitoring platform. Track your brand's visibility across AI answer engines, monitor competitors, and identify optimization opportunities, all in one dashboard.
GEO is the practice of optimizing your brand's content and online presence to be cited and recommended by AI-powered answer engines: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and others. As more users get answers directly from AI instead of clicking through search results, brands that are not optimized for AI visibility risk becoming invisible to their customers.
Traditional SEO optimizes for search engine result pages (SERPs), where you want to rank high so users click through to your website. GEO optimizes for AI-generated answers, where you want your brand to be cited, recommended, and accurately represented when AI engines answer user queries. The ranking factors are different: GEO prioritizes entity authority, structured data, topical depth, and citation signals over traditional keyword optimization.
AskMention (askmention.com) is our proprietary GEO monitoring tool. It tracks how your brand appears across major AI answer engines, monitors competitor visibility, and identifies optimization opportunities. Think of it as an analytics platform specifically built for AI visibility, showing you where you are mentioned, how accurately, and what you can do to improve.
Initial improvements are often visible within 4 to 8 weeks as AI engines re-crawl and reprocess your optimized content. However, GEO is an ongoing discipline. AI models update their knowledge regularly, and competitive landscapes shift. We recommend a minimum 6-month engagement for sustained visibility improvements, with monthly reporting to track progress.
Yes. SEO and GEO are complementary, not replacements for each other. Search engines still drive significant traffic, and many AI engines use search results as input signals. A strong SEO foundation actually improves your GEO performance. We recommend integrating both disciplines into a unified visibility strategy.
Free 30-minute strategy call with Gerrit: no sales pitch, just a concrete roadmap for your business.